The biggest advantage you get by using a CRM is that you integrate three of your most important departments in your business, namely sales, marketing and customer support.
Before, all this data might have been stored separately.
But now, within your business, all this data, whether it’s of sales, marketing or customer support, is integrated and revolves around one thing: your customer.
What this means is that a CRM software lets you build extremely comprehensive customer profiles. You can see:
Buying History: How many products they’ve already purchased and how much money they spend during a period of time.
Who They Are: Which industry they belong to, what professional they hold and which income bracket they’re from.
Their commuinication History: When was the last time they contacted you for support and what they talked about with your agents.
Using this wealth of data, you can divide and segment your customers based on their identities, behavior and relationship with your brand. And as a result, you can become more effective selling your products and services – and improve your bottomline dramatically.
In fact, according to Business Wire, for every $1 you spend on a CRM, you make $5.60 back. That’s means your ROI is more than 5x than what you invest in a CRM software.
But now, within your business, all this data, whether it’s of sales, marketing or customer support, is integrated and revolves around one thing: your customer.
What this means is that a CRM software lets you build extremely comprehensive customer profiles. You can see:
That’s because, as we’ve said above, using a CRM allows you to gather data about your customers.
Why is that important?
Because the more data you have on your customers, the better the relationships you will have with them. You’ll know which products they’ll like, what kind of promotions and ads they’ll respond to and what’s the best way to solve any problems they’re facing.
And the more your customers have a positive experience with your company, the more likely they are to do more business with you.
This is further proven by Capterra’s recent survey of CRM users.