The growth of your customer base is the most tangible way to assess your organization’s success. A competent sales team is necessary to keep converting your leads into customers. The effective management of your salesforce can gain or lose revenues for your organization.
In a sales management process, the sales managers, the sales representatives, and the buyers are the key players.
A sales manager is responsible for sales management. A sales manager is essentially the captain of a sales team. Like most leaders, his duties are multifaceted. He sets sales targets and projections, plans sales strategies and budgets, and tracks revenues. He also recruits new talent and guides and trains them. He makes sure that the members of his team meet the goals. If they fail, he analyzes the results, provides feedback and motivation and tries to secure “wins”.
He is expected to be competent at sales management as it can boost a company’s profits and revenues.