Customer Relationship Management software is being employed by almost every company today because they realize that effectively interacting with customers is the best way to help their business grow. CRMs allow you to gather feedback from your customers and improve your services by incorporating best practices in the digital age today.
Securing that data is something that needs to be taken seriously. Data breaches have become more common over the past decade and big conglomerates, as well as, the state governments are on guard.
How To Get Better CRM Security
Getting better CRM security is more about structure than the services themselves. Most CRM security options out there offer similar features, but it’s how you negotiate and structure the distribution of the data that matters. There are several other things to consider as well, such as how much data losses can cost you and what you truly need out of CRM security.
Analyze the Monetary Costs of Data Breaches
A study by IBM in 2018 found that the average cost of a data breach is nearly $3.86 million. That kind of loss, if incurred repeatedly, can mean bankruptcy for a company. Small and Medium businesses especially can’t afford this kind of hit on a regular basis.
According to Kaspersky, the antivirus company, the average cost of a small or medium business data breach was $120,000 in 2018, compared to just $32,000 in 2017. These kinds of losses can end up bankrupting a company and devaluing it incredibly if nothing is done to mitigate the losses and update security.
Train Your Staff to Handle Security Situations
Providing customer data training to your staff is invaluable. Disseminating information to your employees can help keep a disaster from turning in to a catastrophe. Often, an employee that can recognize a data breach and knows how to stop it can reduce the costs of a data breach from millions to a few thousand dollars.
Prevent Data Leaks
The best way to keep files from leaking is to employ encryption measures. Encryption scrambles bulk information so that it is useless in its current form. Information is far less valuable to hackers when it’s scrambled. This mitigates the potential losses of a data leak to a company.
Enable Specialized Access
If you’ve laid a strong foundation to gather data across your entire company, you need to find a way to make the information available at the right time. This is where your CRM choice really matters. The best CRM data security allows for access when you truly need it. You should be able to take the data anywhere with you and access it at any time.
You should also make sure that your choice allows for specialized access. Which means that only specialized passwords and inputs can get you access while other employees can’t access data without proper credentials.
Clean-up Outdated Customer Data
According to Sirius Decisions, a market intelligence research firm, 25% of B2B marketer’s database is inaccurate. It affects costs and customer confidence. Along with a plan to back up your data, you should also have a plan to get rid of outdated information.
It’s only common sense to get rid of data that you do not need. You can do several things to cleanse data with your CRM such as performing a data audit, centralizing customer data across departments and making sure that the company data format is completely consistent.
Employ Ethical Information Gathering Methods
There’s been a lot of talk in the past two years of getting information from users ethically. Don’t let yourself come under fire as organizations like Facebook and Twitter have. The overall confidence in social media platforms has decreased significantly because of that breach of trust.
Employ Customized Security
Customizing the CRM package you get is imperative if you want to effectively analyze it and get the results you want. It’s not cost effective or economical for you to get all the data that’s out there. It only puts that data in jeopardy of being stolen and puts your company at greater risk of being hacked.
Invest in Smart CRM Technology
A spreadsheet isn’t the best method of storing customer data anymore. Getting a custom CRM tool which is compliant with the latest laws and regulations within your region is the best way to ensure that your data is secure.
You can also get greatly customized security with CRMs and the benefits of tracking customer interactions and a central database. Investing in great CRM technology will benefit you in the long run. Structure and distribution are key, but it’s also beneficial to have the latest software with you.
Back-up Your Data
According to Small Biz Trends, over 58% of small businesses aren’t prepared for data losses. The same source also says that 60% of all small and medium businesses shut down after they lose their data within six months.
Hence, it’s essential for you to backup your data. This saves you from the humiliation of having lost your data and not having anything to hold on to, to restore your reputation. The best way is to invest in a CRM that regularly backs up your data and encrypts your files so that any data loss is mitigated.
Solastis is the ultimate CRM. Solastis looks to the customer and the client for feedback and implements their custom requirements so that they get exactly what they need and want.
This is why Solastis is such a great choice for a CRM; it listens to you and gives you exactly what you need to organize your business and automate your business practices for maximum efficiency.