Customer Relationship Management (CRM) is a management concept. All businesses want to address and resolve their customers’ queries quickly. CRM was conceptualized so that companies could offer the best services to their customers. Through CRM software this business concept is put into practice conveniently.
Centralized digital workplace
CRM software provides a centralized digital workspace to manage all your business processes in an orderly fashion. Whenever you receive a new sales inquiry, you can create a new ticket or case in your CRM system, and with this capability, you have an instant clarity about open cases and the efforts that are being taken to resolve them.
For example, consider ten sales representatives that handle all cases from their email accounts. Imagine the effort the team manager requires to coordinate with all of them and to know the exact status of the cases assigned to each of them. The flurry of ingoing and outgoing emails is going to be endless.
However, CRM consolidates all of this on one system – the progress of every case is visible to the sales team members and their manager. As you can see, instant clarity and shared workplace are by far the most significant benefits you gain by using CRM.
Multiple tools for productivity
Today, CRM solutions offer multiple tools and have made managing operations simpler with the integration of email, instant messaging as well as a softphone to make and receive calls. So, you can efficiently manage and store data about all your activities on CRM. You can assume that your work efficiency will increase manifold after you start using CRM.
Use for many business processes
Modern CRM software not only handles customer-centric processes but also enhances all operations in an organization. You can also boost the growth of your business with a solution like Solastis CRM. It is one of the few CRM applications in the market that lets you create multiple case types or tickets to manage operations other than sales like customer support, onboarding of employees and so on from the same centralized platform.