Marketing CRM usually looks after lead generation.
Many people could be interested in using your service, but you don’t know how to reach them – this is where marketing CRM comes in. A few decades ago, traditional marketing methods achieved this through advertisements in newspapers. However, the digital age has changed that. Today, most people look for services they want on search engines and social media.
An example of marketing CRM is HubSpot. It provides tools to increase the organic reach of your website. Consequently, more potential leads will visit your website and send you more business inquiries.
Although marketing CRM can bring a structure to your marketing efforts for lead generation, you will still need to spend significant time to create content. When content creation is in tune with your marketing capabilities, you can gain many new leads for your business.