You can apply CRM solution throughout all business processes in your organization. Here are three widely known examples of CRM applications.
Lead follow up to gain more customers
The leads in your database are your potential customers. It is not a cakewalk to convert these leads because you don’t know whether they need your services and what their expectations are. So you need to follow up the leads and identify their needs and match it to your offerings. If you do this consistently, you increase your chances of winning more customers.
So, lead follow up is considered as one of the major CRM applications. You can organize all your leads on one system (the CRM) and schedule when to follow up with them. You can assign a specific employee to carry out the follow-ups through various means of communication channels like phone calls, emails, SMS and so on. It is common knowledge that you can’t always convert all leads into customers. However, a percentage of those leads will still be keen to use your services or know more about them.
Maintain client relations to retain them
Every organizations prefer to retain their existing clients who provide them with a consistent business instead of focusing only on gaining new clients. For such organizations, it is essential to maintain good relations with their current customers. With CRM, you can assign a specific account manager to manage important clients regularly. You can create a case with the sole purpose of improving relationships with such clients. You can even designate the account manager to offer customised services by meeting the client in person.
Manage sale inquiries efficiently
CRM is most commonly implemented to generate sales through inquiries. For example, every time an interested party visits your website and fills out the contact form to know more about services, you can create a case through CRM for that enquiry. Similarly, when you get an inquiry through an email, you can attach it to a case.
You can then assign a sales representative to follow up with specific inquiries. Because it’s a common centralized platform, through CRM, inquiries can be handled in a time-bound and transparent way.