CRM is primarily used to accelerate sales and improve support
However, the usual function of good CRM is to bring and integrate all your work processes on a shared and visual platform. With this utility, no employees or managers need to juggle with different tools. Everyone’s work can be monitored and is visible. So, everyone will have an increased sense of accountability and responsibility. That said, CRM’s utilities extend beyond sales management or customer relationship management.
It is also increasingly used to enhance all business processes in an organization.
An organization can set up frameworks for different business processes with CRM. For example, if you consider every case as a project, then you can lay down the steps that can be followed to resolve that case as you do for project management.
With Solastis CRM’s feature for sequential task management, you can create a series of stages for every case and resolve it step by step. Once you create such a blueprint, any employee could follow the sequence with clarity. You can achieve consistent quality of work once you give a logical structure to recurring processes in your organization.